Best AI for ecommerce product photos
The short answer
All six models kept the main label text right on every shot. The differences are in the details: GPT Image 2.5, Seedream 5.0 Pro and Grok Image 2.0 changed nothing on any of the 8 shots; Nano Banana 2.1 and Ideogram 4.5 altered small details, and Ideogram moved the phone's camera to the wrong corner once. GPT Image 2.5 was the cheapest per usable shot at 0.5 credits. Lighting and styling grades from our blind panel are added when grading finishes.
Results
One attempt per model per shot. A shot is usable when the product's shape, colours and main text match the reference; small drifts are listed but still count as usable.
| Model | Product kept intact | Shots with no changes at all | Credits per shot | Credits per usable shot |
|---|---|---|---|---|
| GPT Image 2.5OpenAI · Sunburst, medium quality, 1K | 8 / 8 | 8 / 8 | 0.5 | 0.5 |
| Seedream 5.0 ProByteDance · 1K | 8 / 8 | 8 / 8 | 1.25 | 1.25 |
| Grok Image 2.0xAI · medium quality, 1K | 8 / 8 | 8 / 8 | 2 | 2 |
| FLUX 3 ImageBlack Forest Labs · 1K | 8 / 8 | 7 / 8 | 2 | 2 |
| Nano Banana 2.1Google · 1K | 8 / 8 | 5 / 8 | 1.5 | 1.5 |
| Ideogram 4.5Ideogram · medium quality, magic prompt off, 1K | 7 / 8 | 5 / 8 | 2 | 2.29 |
| Recraft V4.1Recraft | Doesn't take a reference image on Higgsfield; not tested | |||
All 48 shots
Each row starts with the reference photo every model received. Outputs are unedited.
Facial oil bottle: in a scene
PromptPlace this facial oil bottle on a white marble bathroom shelf next to a folded white towel and a sprig of eucalyptus, soft morning window light, label facing the camera. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
Facial oil bottle: with a person
PromptA woman in her thirties holds this facial oil bottle up near her cheek with the label facing the camera, beauty advertisement close-up, soft studio light. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
Smartphone: in a scene
PromptPlace this smartphone face down on a light oak desk next to an open notebook and a cup of coffee, the back with the camera and the word on it facing up, soft daylight from above. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
Smartphone: with a person
PromptA young man in a park holds this smartphone in one hand, showing the back of the phone with its camera and the word on it to the camera, natural afternoon light. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
Running shoe: in a scene
PromptPlace this running shoe on a red running track at sunrise, side view facing right, low camera angle, warm golden light. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
Running shoe: with a person
PromptA runner wearing a pair of these running shoes, mid-stride on a city riverside path, close-up from the knees down, side view, morning light. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
Snack bag: in a scene
PromptPlace this snack bag standing upright on a picnic blanket in a sunny park, with two soft drinks and a few crackers spilled beside it, front of the bag facing the camera. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
Snack bag: with a person
PromptA young woman in a convenience store holds this snack bag up next to her face with the front of the bag facing the camera, smiling, bright store lighting. Keep the product exactly as in the reference image: same shape, colours, logo and every word of the label text. Photorealistic product photography.
How we tested
Four products from our Reference Kit: a facial oil bottle with a printed label, a smartphone with a wordmark and a distinctive camera module, a running shoe with a logo, and a snack bag with Chinese and English text. Each model received the same clean product photo as a reference, plus the same prompt: one shot placing the product in a scene, one with a person holding or wearing it.
All models ran on Higgsfield on 31 Oct 2026 at about 1K, 3:4. We compared every output against the reference for shape, colour, logo and every word on the label.